Gulf of Mexico oil Spill Blog Louisiana Seafood Promotion and Marketing Board Needs Help

Louisiana Seafood Marketing Board Needs Help

Louisiana Seafood Board

Louisiana Seafood Board

Louisiana seafood board looking for marketing help

The Louisiana Seafood Promotion and Marketing Board, flush with a $30 million contribution from BP, posted a request for proposals from marketing agencies Friday for a three-year, $15 million campaign to “help the state of Louisiana’s seafood community rebuild its brand in the wake of a national perception crisis” in the wake of the BP oil spill in the Gulf of Mexico.

According to the RFP, “Seventy percent of the country remains concerned about seafood safety. We have lost market share to other protein products, and the perception of our seafood is challenged, to say the least. The purpose of the RFP is to select an agency that will help the LSPMB develop and execute a strategy to help regain those lost markets and counter negative public perception. The selected agency must have the ability to get a handle on perception and change those perceptions while delicately balancing the safety message.”

Bruce Alpert can be reached at balpert@timespicayune.com or 202.383.7861

source: Louisiana seafood board looking for marketing help | NOLA.com

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